Every logistics business aims for ways to increase their sales and expand their market reach. Although achieving this goal requires a combination of marketing, networking and sales efforts, there are some strategies that could facilitate this process for a freight forwarder. On today’s blog post, we will talk about one of these strategies in particular: joining a logistics network group.
In case you aren’t familiarized with the concept of a logistics network yet, here is a brief explanation: they are digital platforms that gather freight forwarders from different countries around the world in order to provide them with a safe environment to build partnerships and exchange business. To join one of these groups, you are asked to pay a membership fee that gives you full access to their platform and all the tools offered by them.
Once you are a member, you can enjoy several benefits and have a trustable source to find freight forwarders in the locations you need. After all, when it comes to partnering up with another logistics business, ensuring their expertise is crucial for your operations to have a successful outcome.
If you are still wondering why you should make this investment and be part of a logistics network, check out the main reasons below!
Reasons for your logistics business to join a network
1) Better select your partners
As we’ve mentioned above, the quality of your partners can say a lot about the solutions delivered by your logistics business. And when it comes to developing partnerships with forwarders abroad, you might find yourself having trouble to determine whether or not a company is reliable. After all, you most likely won’t have the chance to meet with them in person without closing a deal.
The logistics network is a solution to this issue. Besides saving you time from having to conduct your own research when in need of a partner abroad, it will also increase the chances of your partnerships being successful. Some groups, like Twig Logistics Network, have a strict selection process and ensure only the top forwarders in every country are accepted into their platform. Therefore, by being a member of a good network, you will have an easy and safe way to develop logistics partnerships anywhere in the world.
2) Access exclusive tools for logistics business
Networks are usually constantly coming up with tools to increase their members’ engagement with the platform. These tools can range from an interactive internal area, where members can easily search and communicate with each other, to rewarding programs that offer prizes to the companies that most exchange business within the entire community. By being a member, you will have exclusive access to these tools and even more resources to grow as a freight forwarder. See some of Twig’s exclusive tools here!
3) Have the chance to attend annual meetings
Besides providing the safest way to develop long-distance partnerships with international freight forwarders, logistics networks go even further: they also promote annual conferences, where the members have the chance to meet in person. Events like Twig Talk are the perfect opportunity to strengthen your relationship with your current partners and create new strategic connections through face-to-face meetings and amazing social events.
4) Get more business opportunities
When making an investment in a network’s membership fee, it’s natural you will want to have a return in terms of profit. The good news is that logistics networks are a great way to increase your business opportunities and, therefore, your revenue. Besides giving you the chance to find good partners online, they will also increase the chances of your company being found by forwarders in need of assistance in your region. This means that you’ll most likely be getting many more business opportunities once you become a member of a logistics network.
5) Have more credibility towards your customers
In such an overcrowded marketplace, it is always good to find ways in which your logistics business can stand out from its competitors. Just by being part of a well-known network, you will already have a competitive advantage, as your prospects will know that your business will be able to effectively represent their demands anywhere in the world through reliable partnerships. Besides, you can add the network’s logo to your company’s website and marketing materials or even post news on their blog. All of this will give your company much more credibility in the market!
As you can see, there are many reasons why your logistics business should join a network. So, what are you waiting for?
Get to know Twig Logistics Network
Twig is a group that gathers the most reliable independent freight forwarders worldwide. Combining innovation, full global coverage and top-class agents, our platform offers exclusive tools for you to improve your performance in the logistics segment.
Are you a freight forwarder looking to build solid partnerships, expand your company’s reach and increase business opportunities? Join our community and boost your potential in the market!
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