The logistics market is in constant growth and there are several different options for freight forwarders that customers can choose from around the globe. Each independent freight forwarder has its specific characteristics, some being smaller and more focused on local markets, others were bigger and with a more global coverage. Apart from that, different freight forwarders also offer different sales approach, customer experience, infrastructure, and many other things that need to be considered when choosing the right one to handle your cargo.

Today’s post intends to help you make the right decision when choosing a forwarding agent to move your goods! Below you can check out the major factors that contribute to the success of a freight forwarder:

1. Knowledgeable staff

One of the most important things to measure the success of a freight forwarding business is the expertise of its team. We all know that in the logistics market, there are plenty of regulations and legal requirements (that can vary from country to country) to be followed in order to ensure a smooth cargo transportation. Therefore, it is essential that a freight forwarder has a staff that is specialized in the different services they offer, providing a hassle-free operation to customers and making sure they get the best service they possibly could according to their conditions and necessities.

2. Flexible operations

Offering customer-based solutions is a major differential when it comes to standing out in the logistics market. Different customers have different needs, such as costs and time restraints, cargo destination, and cargo specifications (project cargo, delicate cargo, perishable items, etc). Therefore, it is important that a freight forwarder has the flexibility to deal with each situation individually, building the best solution to attend their customer needs in a complete and effective way.

3. Competitive pricing

Although we know that the cheapest is not usually the best logistics provider, we also know that when looking for a freight forwarder to deal with their cargo, customers will consider price among some other things. Knowing that it is possible to acknowledge the importance of offering competitive prices, aligned with quality services.

If you offer the same services and differentials than another company, the price will be the factor that will influence the prospect’s final decision on which one to hire. Therefore, try to build as many partnerships as you can with carriers and airlines, in order to offer the best prices available in the market.

4. Global connections

Some freight forwarders have their own infrastructures, such as trucks, warehouses, and port installations; others outsource these services. However, most independent freight forwarders rely on other business to fulfill their customer’s requirements, especially when it comes to foreign trade – it is quite unreal for a freight forwarder to have its own representation everywhere in the globe.

Therefore, a success of a forwarding company is also based on its global connections with other forwarders around the globe. The more reliable partners they have, the more representability they can offer their clients. This is why a successful business is usually part of a logistics network like Twig Logistics Network, where they can find reliable members to exchange business with across the globe.

5. Truth in service offering

More important than having an effective sales team is to be honest about what your freight forwarding company is offering to the prospects and customers. If you are actually able to conduct the operations exactly the way that was previously agreed, your customer will see you as a professional and reliable company, and this will build customer loyalty towards your company. Therefore, a successful company is a company that provides honest, responsible logistics solutions, offering the best customer experience available in the market.

Now that you know some of the many aspects that classify a freight forwarding business as successful, it is time to start thinking what you can do to improve your business and make it even more successful.

Twig Logistics Network is a group that gathers the most reliable independent freight forwarders across the globe. Our team is ready to not only be a part of your company’s success but also to increase it on a global scale with all the business opportunities our group has to offer you. Click here to learn more about our network or contact us if you’d like to understand how being a Twig member will make your freight forwarding business even more successful!

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