If you are a freight forwarder, you probably have already wondered what to do in order to distinguish yourself in the market and increase business opportunities. This is a problem faced by several professionals that work in the logistics industry. To overcome it, one of the most effective strategies is improving your business’ logistics management.

It’s simple: if you would like your company to reach more people and close more sales, you need to stand out in the market. And doing some quality logistics management can help you to do so!

Logistics: an overcrowded market

The logistics industry faces a constant growth with globalization and the increase of demand for transport overseas. And the freight forwarding business doesn’t stay behind. Every year there are more and more businesses opening in this segment. Having a number of options has a positive side since you will have more options of partners to work with. On the other hand, it also becomes harder for your company to stand out in such a crowded marketplace (especially as an independent freight forwarder).

Logistics Management tips to grow your business 

Independent freight forwarders usually offer very similar services, especially compared to those who operate in the same region as them. Therefore, in order to get prominence in this market, it is necessary to aggregate value to your services and brand by running outstanding logistics management processes. There are several ways to do that, such as:

Providing fast response

There is a direct correlation between the speed and the quality of what you are offering. That is, the first way to add value to your logistics management is simply increasing the speed you take to deliver a solution. In the freight forwarding industry, this can mostly be perceived in how fast you will answer someone who requests a quote with your company.

If as part of your logistics management you are able to give an instant response to a prospect’s quote, you will most likely increase your business possibilities. This happens because customers expect quotes fast and are usually looking to make decisions quickly. Therefore, it’s often the first to quote that wins the business, even if it doesn’t implicate on the lowest cost.

High-quality deliveries

Another very important thing is how fast and efficiently you are able to get your clients’ cargo delivered to its final destination. In the logistics industry, people often have short deadlines to get their cargo where it needs to go. Therefore, offering the flexibility of routes and all options of freight modals of transport as part of your logistics management processes will get more people to hire your company.

Investing in marketing

Adopting some marketing strategies can also be an efficient way of promoting your logistics company and making it increase its business opportunities. A marketing agency, such as our partner LoGo – Logistics Marketing, is able to create different materials for your logistics company (social media, website, corporate presentations, brochures, etc). They will help you to highlight your differentials and to create a coherent visual identity. Access LoGo’s website to learn how and what marketing strategies and materials can help you to boost your business.

Networking to build strong partnerships

By working as an independent freight forwarder, you should already know how important it is to establish good and reliable partnerships to represent the cargoes you are moving overseas. Several prospects will want to know more about your company’s representability worldwide before hiring your services. Therefore, as part of your logistics management, you should try to have an extended and high-quality list of agents to rely on when you need. The best way of doing that is being a part of a reliable logistics network, which can offer you many possibilities of partnerships around the globe!

You can learn everything about those groups and how they can contribute to your business to have a successful performance, by downloading the free material below:

By applying these tips to the reality of your business, you will be able to have a successful logistics management performance, staying ahead of the competition and increasing your business’ possibilities.

Stay updated with Twig’s blog to learn more ways to attract more business opportunities to your company!