Attending logistics events is a great way of putting yourself out there and promoting your business. And in such a competitive market, doing this is essential to make your company grow and close more sales. However, more than just being a part of a meeting, you have to be prepared to make the most of it. After all, your actions during an event will define how successful your attendance will be and whether it will bring you more sales opportunities or not.

But what are some actions you can take in order to make the most of your sales opportunities at the logistics events you attend? Make sure to follow all the topics below!

How to close more sales at logistics events?

Select the right logistics events

There are several types of logistics events, with distinct purposes and offering different activities. Therefore, in order to make the most of your sales opportunities at an event, the first step is to choose the right one to attend. Think about what your goals are and what kind of services your company’s specialty is.

Then, try to find the event that best fits your profile and expectations as a business. For instance, if your company’s main objective is to close more sales on project cargo services, might be a good idea to attend an event with a focus on this segment, if your company’s goal is to strengthen its presence in a certain region, you should consider going to a conference in that area, and so it goes.

Search for the companies that will attend

After having decided which event you are going to attend, the next step is to make a research about fellow attendees who will be there. You can easily find out what other companies and professionals will be at the same conference as you on the internet.

Look up the companies and learn more about each one, in order to gather all the important information about them before the event starts and define the ones you are most interested in becoming a partner.

Plan schedule according to your focus

After knowing what event you will be attending and who else will be there, the next thing you should worry about is planning your schedule. A logistics conference’s agenda can be quite eventful, with many activities going on at the same time. Therefore, once you have access to the freight forwarders conference’s agenda, sort out which events are important for you to go according to your company’s priority goals.

Having your schedule defined and organized will help you plan and figure out what you need to do or who you would like to meet on each occasion. It will also make your attendance more productive because you will be ensuring that you are using your time at the logistics meeting in an efficient way and making the most of your networking opportunities.

Make an impression

Finally, get everything ready to cause a good impression! Make sure you are aware of what the dress code will be, so you can choose your outfits accordingly. Here are some other important things to keep in mind:

• Always remember your goals and let them be what leads you to the event;
• Make sure you know the right way to behave in each situation e.g: when to talk, what to talk about, how to address people politely;
• Be punctual and have your speech rehearsed so you can let others know that you are confident about what you are talking about and know much about the industry;
• Bring some promotional materials from your business so you can give attendees and make them remember your company even after the event.

Prepare your speech and corporate materials

Although many freight forwarders think they know their business well enough not to rehearse their speech, practicing a little is never pointless. Outline the relevant topics about your company that you want people to know and make sure you are able to talk about each one of them in a clear way, which shows you have authority on the subject. This will contribute for other attendees to see you as an expert in your field and better understand the message you wish to pass.

In addition to that, remember to take some corporate materials like brochures, corporate presentations and promotional gifts to hand out at the conference. Use your creativity to come up with something that will catch the attention of other forwarding agents, making your brand memorable to them and increasing your chances of business generation in the long term. If you need help developing these materials, seek the help of our partner LoGo – Logistics Marketing!

Don’t forget to do effective follow-up

When it comes to sales generation, it is essential to run an effective follow-up with fellow attendees once the event is over. For this reason, don’t forget to ask for the contact information of all the professionals you spoke to at the conference.

It is also important to take notes of the things you discussed with each one of them! Then, once the conference is over and you return to the office, you can e-mail them and carry on with the conversation you had, showing that you kept their company in mind and increase your chances of generating business with each other.

Get ready to ace at logistics events of all kinds!

Now that you know these tips, it is time to start thinking about putting them into practice. So, which will be the next event on your agenda?

If you wish to be even more prepared for your upcoming logistics events, download Twig Logistics Network‘s free Ebook with amazing tips on how to optimize your face-to-face meetings during these occasions!

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