If you work in the logistics industry, you are probably aware of the meetings promoted by companies in the field. The amount of these events reflects on their importance and a great contribution to the success of freight forwarders worldwide. Are you not sure about how a logistics conference can positively influence your business?

Well, there are several reasons why a freight forwarder should be interested in joining logistics conferences. This post intends to tell you some of them! Then, you will have a better idea of why attending these events is so important for you to achieve your business’ goals. Check it out!

Grow your network

There is no other particular situation or environment better than conferences or a logistics event of any kind to do some quality networking. We are also aware that, although growing a personal network takes time and a lot of effort, it is essential for independent freight forwarders to generate more business and increase the quality of the services they provide by establishing reliable partnerships.

By choosing the right event to participate, according to your company’s specific purposes and goals, you will be exposed to many interesting connections. At Twig’s next annual meeting, Twig Talk 2018, for example, there will be over a hundred forwarding agents from all across the globe, whom you will be able to develop a close relationship with, in case you attend.

Knowledge exchange

A great advantage of attending on logistics conferences and other logistics events is that you will be in close contact with people with deep expertise in logistics. If it is an international event, it is even better, because you can develop relationships with people who work in the same area as you, but at a different market, allowing you to see things from a different perspective.

These events are a great opportunity for you to not only share your knowledge but also absorb some of other forwarders’ experience and skills. This will add up to your professional abilities and will count points for you when trying to engage with clients from all over the world.

Learn market trends

In every profession, it is essential that you keep yourself up to date with the market trends in order to stay ahead of the competition. In logistics, however, this is even more accurate. Considering the logistics market is so wide and involves so many professionals from all the countries that have to establish an effective connection with each other in order to do their job, you can’t stay behind on all the technology advances that pop up to improve communication in this field.

Logistics conferences are the ideal places to learn about new market trends! At Twig Talk 2018, for example, attendees will take part in many workshops and 1on1 meetings, where they will exchange ideas and see what their partners have been doing to improve their business, so they can also apply it to their business and improve communication even more.

Do some marketing

Lastly, but just as important, logistics conferences and meetings are a great and effective way for you to advertise your brand to other people in the industry! Since freight forwarders are mostly B2B, it is interesting for you to promote your brand to other businesses. If you do your job right, other forwarders might keep your company in mind and get ahold of you in case they need any services you provide!

Twig Talk 2018 gives attendees the opportunity to become a sponsor, being able to put their company in the spotlight and standing out from the others by having some space to promote their brand on the event’s magazine and even have a promotional table at the actual venue where the conference will take place!

The most selected global freight forwarders are part of Twig, and our team has all the expertise to give you some professional advice on how attending a conference can benefit your logistics business!

You can also learn more information about Twig Summit 2020 by clicking below: