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News, tips and useful content for freight forwarders

6 min read
Business & Sales

Oct 24, 2018

How to build lasting relationships in networking events

Attending networking events is a must for any company or professional looking for ways to expand their services’ reach. After all, there is no better way of increasing business opportunities than building solid relationships with the right people.

 When it comes to b2b businesses such as logistics providers, these kinds of events even work as an indirect marketing strategy – they give you the chance to be in touch with strategic connections and introduce your brand and services directly to your prospects.

With such a relevant role in business relations, there are currently several different networking events happening around the globe. Regardless of your field of expertise, there is certainly a networking event that suits you and puts you in contact with the people with whom you are trying to connect.

However, more than participating in a networking event, it is important to know how to make the most of your time during these occasions. With the tips below, you’ll be more than ready to successfully socialize on your next networking event! Check it out! 

Tips to build relationships in networking events

Prepare yourself ahead of time

Unlike what you might think, your networking efforts should begin way before the event itself. As soon as you confirm your presence at a certain event, you should already start preparing for it. First of all, define what your goals during the networking event will be.

Research for the attendees that will participate and try to find as much information as possible about them. Be ready to ask the right questions and anticipate the questions you think they might have for you. Then, rehearse your answers and your speech so you are able to pass the message you wish to them in a clear and concise manner. 

Focus on building relationships rather than trying to sell

Remember that first impressions count! Nobody likes when someone approaches you with the only intent to sell something, without even considering if you are interested or not first. So, don’t make this mistake! Networking can be a powerful sales tool, but don’t attend a networking event expecting to sell your services right away. 

During these events, the right approach is to introduce yourself and establish a solid relationship with strategic connections. By causing a good first impression, you will be ensuring that your prospects remember about you when in need of a service you provide. This is when the results start appearing! 

Choose who you connect with strategically 

A successful performance at a networking event has a lot to do with effective time management. When attending these events, every minute is precious. So try not to waste any of your time connecting with people who don’t matter to your business and what you are trying to accomplish. 

Focus on the professionals and companies that can somehow help expanding your business possibilities and expand your reach in the market. 

Don’t forget to run an effective follow-up

After the networking event is over, it is time to reap the benefits of your attendance. For this, establish a long term relationship with the connections you made during the event. Running effective follow-up is the most effective way of turning these contacts into eventual customers for your business. 

Looking for a networking event in logistics?

If you operate in the logistics segment and want to find an appropriate networking event to attend, we present you to Twig Summit – an event that gathers the most reliable freight forwarders worldwide. Learn more by clicking on the button below: