There are several different actions you can take to boost your logistics business and accelerate your sales. Participating at a freight forwarding conference, for instance, can be a very effective strategy. This kind of event will gather professionals with the same interests as you: expanding their network of contacts, discussing business and getting the chance to introduce their company to other agents.

With all of these pros, logistics events are one of the most popular ways of making your company stand out in the market. However, we know how much of an investment joining a freight forwarding conference can be. It usually involves the costs of an international trip, taking some days off work and paying for the organization’s fee.

For this reason, some freight forwarders are not sure whether or not to participate at a logistics conference. Although they know it might be a good opportunity for their company, they still wonder if the investment will bring them a positive result as far as business acceleration goes.

With this in mind, in this post, we will show you some reasons why logistics conferences can be so effective in terms of quick business generation.

How will a Freight Forwarding Conference accelerate your business?

It will give you the chance to put yourself out there

Although being part of a logistics network is a must, you still need to do more than that in order to stand out in the logistics market. This happens because, like you, many other businesses offering the same services in the same areas can also be part of your network, increasing your competition and need to stand out.

Seeing that, logistics conferences are the ideal place for you to put yourself out there, personally meet the agents from your group and promote your company in a much closer way. This will grow more credibility and trust to your brand and how other agents see you. Consequently, more business opportunities will appear to you!

Ideal place to discuss business opportunities

A freight forwarding conference will provide attendees with the perfect environment for business generation. With an agenda full of activities such as 1on1 meetings and workshops, these events encourage everyone to fully immerse into the business atmosphere.

As a result of this, agents that participate in their network’s conferences will end up creating business opportunities quicker than usual. Or even better: you can also close deals directly from the conference! After all, there’s nothing like establishing partnerships in person!

Great way of forming strategic partnerships

By attending logistics conferences, you will meet and talk with freight forwarders from all over the world. This will give you the chance to know better which ones are the most reliable and best fit your needs. Then, whenever you need a partner, it will be easier to choose the right one to work with.

Therefore, conferences will give you a clearer idea of who you should be working with in order to make quick and efficient business!

These are just some of the many advantages of joining a logistics conference. Although we know it is not always cheap to attend one, it will definitely be worth it! And you will see how it will contribute to your business’ acceleration and to increase your sales in logistics!

Tips to make your attendance at a freight forwarding conference worth it

Now, it is time to address another relevant topic: apart from taking part in logistics conferences, what else can you do to be on the spotlight and create a good impression on other attendees during these events?

We have selected a few tips to help you prepare for your next freight forwarding conference and know exactly what to do in order for your company to stand out from the crowd. Check it out!

Put yourself out there in advance

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This is a very important strategy: to start preparing before the event even begins. You can do online researches about the event and the other attendees, defining what and who is interesting for you to invest your time on. Engage with the public through social media platforms such as Facebook and LinkedIn to facilitate the connection once you get to the event.

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   Learn about other attendees

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Understanding your audience is essential to have a successful performance with them and ensure that they will form a strong and positive image of your logistics business. If you conduct nice research, you will be able to determine what is the best way to approach each forwarding agent you encounter during the conference. This will make it possible for you to provide customized service and attention to your public, who will see your company with more value and credibility.

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   Create your conference schedule

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Once you have access to the freight forwarders conference’s agenda, sort out which events are important for you to go according to your company’s priority goals. Having your schedule defined and organized will help you plan and figure out what you need to do or who you would like to meet on each occasion. It will also make your attendance more productive because you will be ensuring that you are using your time at the logistics meeting in an efficient way and making the most of your networking opportunities.

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   Invest in your brand materials

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Apart from having the exact message you want to pass to your target at the logistics conference, it is a good idea that you bring materials to hand out to prospects and partners during the event. Use your creativity to come up with materials that will catch the attention of other forwarding agents, making your brand memorable to them and increasing your chances of business generation in the long term.

Start putting these tips into practice by attending Twig’s freight forwarding conference

Twig Logistics Network’s next annual conference is just around the corner. Twig Summit will take place at São Paulo, Brazil on March 11-13.

The event will gather the most reliable freight forwarders worldwide. With a first-class organization and attendees from over 70 countries, it promises to be the perfect place to accelerate your business’ opportunities. Join us for this unique experience and see it for yourself!