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TWIG BLOG

News, tips and useful content for freight forwarders

6 min read
Logistics News

Jan 02, 2019

Freight Associate: the best way to grow your freight forwarding business

There are several things you can do to grow your freight forwarding business, but most of them involve building a solid freight associate network. That is, counting on reliable partners to represent your customers’ logistics demands across the world.

Only by having a global list of forwarding connections will your business be able to expand its reach and acquire more customers interesting in importing or exporting to the countries where you are represented. But how to find the right partners and ensure that your business has a strategic freight associate base to rely on? 

On today’s post, you’ll learn some simple ways to grow your freight forwarding business through the development of partnerships. Check it out! 

Tips to build a solid freight associate base

Join logistics networks

Logistics networks are groups that gather freight forwarders from all over the world and provide them with a safe platform of business exchange. Being a member in one of these groups is one of the most effective strategies to quickly find a freight associate wherever you need. 

Twig Logistics Network, for instance, offers several tools to take your freight forwarding business’ opportunities to the next level. Click here to see some of our group’s exclusive features!

Attend international events in your field 

Since the freight forwarding segment mainly functions on a b2b basis, another effective strategy to build solid partnerships is attending international logistics events. These events gather the most well-known freight forwarders in the market and will be a great opportunity to network with professionals from the fields/areas that interest your business. 

Train your professionals to prospect new partners 

Besides attending events and joining groups, it is also important to incorporate networking efforts as part of your business’ work routine. But how to do that? A good way is to have some professionals in your team trained to prospect new partners in the areas where you most need assistance. This can be done through the internet, phone calls or, depending on the importance of a partnership, even face-to-face visits. 

Constantly follow-up with your current connections

Once you work with a forwarder once, don’t forget to follow-up with them as time goes by. Being able to maintain long-term connections will make your freight associate network much more reliable and complete. Therefore, on top of training your team for partner prospection, make sure they are also able to keep in touch with your current associates on a frequent basis. By doing so, you’ll know you can still count on them in case you need their assistance again. 

Now that you know how to grow your business through the development of lasting logistics partnerships, why don’t you start doing so right away?

Twig Logistics Network can give your company the boost it needs to start growing and prospering even more. Our group has reliable partners in over 85 countries and many tools to increase your business generation. 

Got interested? Fill in the form below and we will get in touch with you with more information about Twig!