On a previous post in our blog, we have already talked about the importance of attending to logistics meetings, such as conferences or fairs, in order to expand your network and make reliable connections face to face. However, if you want even more visibility for yourself and your business at these events, there is no better way of doing that than becoming a sponsor.
Sponsoring an event is basically contributing with a small portion as a form of incentive or help so the organizer can put the conference or fair the best way. By doing that, your company will have access to many advantages, such as a special spot to promote your services for the attendees during the event or adding your company’s logo to all of the events’ materials.
But you might be wondering: is it really worth it to invest in sponsoring an event and will I get a positive return from it? Well, with today’s post, we intend to answer that by showing you how your business will benefit from being a sponsor, check it out!
You will be in the spotlight
Every freight forwarder wants their business to stand out from competitors. There are ways to do that when attending conferences, for example, as you can learn on this post: 4 ways to stand out and make business in a logistics conference.
Since business in logistics is mostly B2B, there is no better place to acquire new contacts and partners than at conferences and fairs. And, without any doubts, taking part of these events as a sponsor will be an even more effective way of positioning your brand and being in the spotlight, instead of just another attendee.
Close contact with target market
As we have already mentioned on the last topic, logistics events are the perfect opportunity for you to increase your connections and, therefore, boost your sales – considering your target audience is exactly the ones who will be attending to this kind of occasion. As a sponsor, you will be able to be in close contact with all the attendees at the logistics event your company is collaborating with.
Another important thing is the credibility your business will get for being a sponsor. If someone is attending to an event, it is because they find the organization in charge of it reliable, and, therefore, they will also see the companies this organization chose to sponsor them as reliable and trustworthy.
Lead generation and new contacts
Sponsoring an event is also good because of the opportunities to follow-up it might bring to your logistics business. That is, making the relationship last with all the interesting contacts and connections that you made during a conference.
Especially in the logistics industry, where connections mean everything, being a sponsor is a great way of having a list full of them after every event your company collaborates with!
Cost-effective advertising
Marketing is effective, but not always an affordable solution to promote your logistics business. Some freight forwarders don’t really have a budget to invest in marketing, and if that’s your case, sponsoring an event might be a great idea to advertise your services. By becoming a sponsor you will not only be able to join an event that will give you the market knowledge and keep you up with the logistics trends around the globe, it will also be the perfect opportunity for you to get your word out there and make people notice your company!
Be creative: bring samples, giveaways, brochures and anything that you can make attendees engage with your company and possibly turn them into customers in an inexpensive way!
Now that you know these tips, it is time to start thinking about putting them into practice. A great opportunity to do this, is at our annual meeting: Twig Summit 2020.
